Case Study
Turning a product launch into a compelling visual campaign.
Tortuga creates travel backpacks designed around the needs of modern travelers. For the launch of its next-generation product on Kickstarter, the campaign needed a visual system that could quickly communicate features, benefits, and product details while maintaining a cohesive brand experience.
I created campaign graphics and supporting visual assets designed to make complex product information easy to understand while keeping the product itself at the center of the story.
The campaign went on to raise more than $450,000 in 30 days, giving the project a measurable outcome and demonstrating the role thoughtful design can play in supporting a successful product launch.
