Case Study
Creating an identity built for heavy industry.
Tex Alta operates specialized trucks serving Texas oilfield and energy operations. The brand needed an identity that felt at home in a demanding industrial environment while remaining distinctive, professional, and immediately recognizable on the road.
I developed the visual identity from the ground up, creating a bold, functional system designed around its most important application: the trucks themselves. The identity needed to work at highway speeds, across large vehicle surfaces, and in the practical realities of a working fleet.
The result is a straightforward, hard-working brand that translates naturally from the core identity to a highly visible presence on the road.
