Case Study
One race. Hundreds of touchpoints. One cohesive visual experience.
NORRA’s Baja is a six-day off-road rally through Baja California, bringing together hundreds of racers, teams, sponsors, and fans. The challenge was creating a visual system flexible enough to work across everything from digital marketing and merchandise to course signage, awards, sponsor activations, and the event itself.
As Creative Director, I worked across the full experience—developing artwork, campaign graphics, apparel, environmental design, medals, signage, and production-ready assets. Each piece needed to stand on its own while still feeling unmistakably part of NORRA’s Baja.
The result was a cohesive event identity carried from the first promotional touchpoint all the way through race week.
