Creating a visual system built for race day and everything leading up to it.
The NORRA 500 brings racers, teams, sponsors, and fans together for a concentrated weekend of off-road racing in Baja California. The creative needed to capture the energy and heritage of NORRA while giving the event a distinct identity of its own.
As Creative Director, I developed and oversaw the visual language across the entire event—from promotional campaigns and digital content to merchandise, environmental graphics, signage, sponsor assets, and on-site production. The system was designed to stay recognizable across radically different formats while remaining flexible enough to support the fast-moving needs of a live motorsports event.
The result is a cohesive identity that carries the NORRA 500 from the first announcement through the finish line.
