Giving a digital-first AI brand a physical presence in the automotive world.
Pam is an AI workforce built specifically for automotive dealerships, using voice AI to answer calls, book appointments, capture sales opportunities, and keep dealership customer communication moving around the clock. Pam
My work focused on translating Pam’s digital brand into physical experiences for automotive industry events. From large-format graphics and environmental design to event collateral and branded touchpoints, the goal was to create a presence that felt as clear, approachable, and forward-thinking as the technology itself.
The result is a cohesive event experience that helps a distinctly digital product stand out in a very physical industry, connecting AI technology with the dealers and automotive professionals it was built to serve.
