In a word, my design ethos revolved around making appetizing designs. Colors, patterns, and symmetry all play a role.
The only static aspect of the designs is the huge mark BAREBOTTLE. This acts as the anchor which people recognize as our brand.
Each label has a scaled down 5 gal homebrewer recipe, so that you can brew up your own batch. This unparalleled transparency is unique inside the brewing industry. The recipes have been brewed by homebrewer’s across the globe.
Regardless of the style of beer, conveying the flavor of the beer was paramount. Colors denote taste, surrealism adds intrigue and action. Looking at the labels below, how would describe the flavors of each beer?